Millions Wasted & Decades of Learning.
We’ve owned yachts, we’ve worked on yachts and we’ve paid the bills for our clients yachts for many years. We’ve heard and lived vividly the saying ‘the best day of owning a boat is the day you buy it and the day you sell it’, except we’ve learned the only reason this is true is due to misaligned expectations and a lack of implemented protocols for owners and businesses alike.
A few quick stories; our client paid his captain $15,000 USD per month to operate and maintain his boat. When it came time to sell the boat 3 years later and we discovered a myriad of issues that delayed the sale, lead to major price reductions and stress, we asked the captain, what kind of checklists or plan were you using to make sure the right works were being done by the right people? He undeniably answered, “none because I and everybody just knows their job”. That’s fine if the results match but when they don’t where do you point the finger?
Would the owner of the New York Yankees hire a general manager if he didn’t have a plan? If the general manager showed up and said I’m the best and I’m going to produce a winning team, would that be enough for the owner to hand over the keys to the kingdom? Ofcourse not, and unfortunately that’s exactly the way it goes for yacht owners around the world.
Piggy backing on the next story, do you know how often an owner has to show up to his boat to find out at that exact moment there’s an issue with a particular system? Why didn’t he learn of that before the trip, or a month in advance in the amount of time it would take to resolve the issue? Once the issue is discovered, is that the time to start fixing the issue, or was there some sort of preventive maintenance that could have been done before the failure? While saltwater, sun exposure, planned obsolescene and user error can never be outrun completely on a vessel, it can absolutely be reduced with proper planning.
The unfortunate truth is that these stories are not unique or few and far between - this is the overwhelming majority of experiences for owners. There’s finally some great softwares and technology that have come into play, but half time time we find that the owner pays for it, the crew or management company doesn’t use it, and they wind up with the same issues while being out more money.
We don’t want to be a yacht management company that wants to manage your yacht to upcharge your bills or provide unneccessary friction; we want to give you the knowledge and tools to implement efficiency on your own.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.